GBS Next stop: Tricity
The GBS conversation has changed.
And so has Pomerania.
A decade ago, the pitch was simple: competitive costs, educated workforce, a city worth living in. Today, investors ask different questions about talent pipelines, energy security, and whether the region can support a genuine centre of excellence, not just a back-office.
Together with KPMG, we’ve built the most comprehensive picture of the Tricity’s GBS sector to date. 230 centres. 41,000 professionals. Boeing, LSEG, Lufthansa Systems, Nordea, Arla — companies that didn’t just come here, but built something here that can’t be replicated elsewhere.
The era of pure cost arbitrage is over. The question has shifted from “should we invest in the Tricity” to “how do we scale more advanced operations here.”
This report is the evidence base for that answer. Download it.